Posts tagged Communications

headphones and record

Ning, Bing & Ping, what’s next?

Sep 3rd

Posted by Mark in Communications

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With the announce­ment of Apple’s new social net­work, Ping, this week I star­ted to won­der why they chose that par­tic­u­lar name. More >

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y=T

Analytics: Look behind the numbers

Sep 1st

Posted by Mark in Communications

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Although pageviews, vis­its and unique vis­it­ors on a site may be instantly grat­i­fy­ing, the real treas­ure lies behind the num­bers. More >

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The death of digital

Feb 19th

Posted by Mark in Communications

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February’s issue of Revolu­tion magazine talks in great detail about the term ‘digital’ in rela­tion to mar­ket­ing and com­mu­nic­a­tions. To quote the editor, Gareth Jones, “The days of digital being used as a moniker for a spe­cific way of think­ing or doing busi­ness are well and truly numbered”. More >

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Bot or Not

Jan 22nd

Posted by Mark in Social Media

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I’ve decided to run a bit of a social media exper­i­ment using Twit­ter which I’m call­ing “Bot or Not”.

Essen­tially the aim is to tweet a ran­dom bunch of brand names and industry-specific acronyms (SEO, PPC, etc) to see if I gain any auto­mated fol­low­ers and, more import­antly, to see which brands have a human­ised buzz mon­it­or­ing strategy in place. More >

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