Thanks for your comments, Bruce

Of course, there is nothing wrong with specialisation — be the best at what you do — but in the long term there might be a danger of being overlooked in favour of those who can offer a wider solution.

There’s also the ongoing debate over the terms ‘social media’ and ‘social networking’ (which I personally think is a great example of tautology — you have to be social to network!).

I note that he’s not to everyone’s taste, but I enjoyed it!

I feel I need to be reading more and often have slight panic attacks when it comes to writing the assignments themselves — am I doing enough, am I getting enough detail in, am I being critical enough? That sort of thing.

My book collection has increased — don’t know when I’ll get time to read it all!

I also wrote a few words about that evening…

Malcolm Gladwell Live

I keep thinking I need to study a bit every single night which is stupid because I often have other things happening which makes me feel guilty if I haven’t studied. So for this next assignment I need to set days for studying I think, and less cramming in the 3 weekends up to the deadline! Getting the balance is the hardest part!!!

We [Fudge] have always toyed with how we describe ourselves. At the moment we use ‘A Digital Agency’ as it seems to fit currently with the industry. We have changed it pretty much year-on-year for the past 5 or so.

I am not sure the use of the word digital will fall away, certainly not short-term, but ultimately the market will dictate if it is appropriate or not.

With issues such as the ‘Digital’ Economy Bill being such a hot topic, it may prompt agencies to use it more if anything.

Do you think that the use of the term will eventually fall away as it stops being a differentiation point for agencies?