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	<title>EnglishVoodoo &#187; Communications</title>
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	<description>Digital Marketing &#38; Other Randomness</description>
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		<title>Ning, Bing &amp; Ping, what’s next?</title>
		<link>http://www.englishvoodoo.net/ning-bing-ping-whats-next/</link>
		<comments>http://www.englishvoodoo.net/ning-bing-ping-whats-next/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 07:42:27 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[ping]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=358</guid>
		<description><![CDATA[TweetWith the announcement of Apple’s new social network, Ping, this week I started to wonder why they chose that particular name. They could have called it anything — in fact, I was surprised that it wasn’t called “iTalk” or “iFollow” or something. Given its similarity to both Ning and Bing, is this an indication of]]></description>
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		<title>Analytics: Look behind the numbers</title>
		<link>http://www.englishvoodoo.net/analytics-look-behind-the-numbers/</link>
		<comments>http://www.englishvoodoo.net/analytics-look-behind-the-numbers/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 11:50:12 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[monitoring]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=346</guid>
		<description><![CDATA[TweetAlthough pageviews, visits and unique visitors on a site may be instantly gratifying, the real treasure lies behind the numbers. Take, for example, a recent analytical exercise I performed to examine my company’s newly-introduced online news service. Currently our site is not well known outside of our membership and we had not marketed the service]]></description>
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		<title>Search Engine Optimisation: theory vs reality</title>
		<link>http://www.englishvoodoo.net/seo-theory-vs-reality/</link>
		<comments>http://www.englishvoodoo.net/seo-theory-vs-reality/#comments</comments>
		<pubDate>Sun, 01 Aug 2010 10:30:37 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[keyphrase]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=332</guid>
		<description><![CDATA[TweetSEO is full of theory. Even though it is still a relatively new part of the digital marketeer’s arsenal there are plenty of frameworks and rules out there — however, how many of these actually work in the real world? Take, for example, the theory behind localising your keyphrases. There is a school of thought]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Serendipity Marketing?</title>
		<link>http://www.englishvoodoo.net/serendipity-marketing/</link>
		<comments>http://www.englishvoodoo.net/serendipity-marketing/#comments</comments>
		<pubDate>Thu, 13 May 2010 00:39:32 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[MSc]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[gladwell]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=321</guid>
		<description><![CDATA[TweetOn Tuesday evening I had the pleasure of attending Malcolm Gladwell’s talk at the Lowry. Having just read Tipping Point and started What the Dog Saw I was keen to see how and what he would deliver in a live lecture. What he talked about was serendipity … Of course he didn’t simply give a lecture]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The fantastic five of blogging</title>
		<link>http://www.englishvoodoo.net/the-fantastic-five-of-blogging/</link>
		<comments>http://www.englishvoodoo.net/the-fantastic-five-of-blogging/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:32:01 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=287</guid>
		<description><![CDATA[TweetLooking back over my recent blog posts you may have noticed that each one represented one of five different styles of blogging. This was a deliberate attempt by me to test them and to see if one was better received than the others. Let’s look a bit closer. 1: The Announcement, represented by “EnglishVoodoo arrives!”.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The death of digital</title>
		<link>http://www.englishvoodoo.net/the-death-of-digital/</link>
		<comments>http://www.englishvoodoo.net/the-death-of-digital/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 12:56:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MSc]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=284</guid>
		<description><![CDATA[TweetFebruary’s issue of Revolution magazine talks in great detail about the term ‘digital’ in relation to marketing and communications. To quote the editor, Gareth Jones, “The days of digital being used as a moniker for a specific way of thinking or doing business are well and truly numbered”. The article goes on to suggest that]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Five essential skills for web designers</title>
		<link>http://www.englishvoodoo.net/five-essential-skills-for-web-designers/</link>
		<comments>http://www.englishvoodoo.net/five-essential-skills-for-web-designers/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 14:12:32 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[css]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[pencil]]></category>
		<category><![CDATA[type]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=272</guid>
		<description><![CDATA[TweetDuring my working life I have picked up and been formally trained in various skills. Some of these gradually fell away as I moved through my career but some have stuck fast and these are the essential skills that I use on a regular basis when developing and designing web sites. 1: Learn to use]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digital: the hardback edition</title>
		<link>http://www.englishvoodoo.net/digital-the-hardback-edition/</link>
		<comments>http://www.englishvoodoo.net/digital-the-hardback-edition/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 09:30:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[MSc]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=258</guid>
		<description><![CDATA[TweetHere I am, furiously studying for my MSc, when a thought struck me. Given that this is a course on digital marketing communications, why has my book collection increased over the past few months? In fact, the course is set using two core text books. When I’m in the training or preparing my notes for]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Welcome to the world of tomorrow!</title>
		<link>http://www.englishvoodoo.net/welcome-to-the-world-of-tomorrow/</link>
		<comments>http://www.englishvoodoo.net/welcome-to-the-world-of-tomorrow/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 13:43:40 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[MSc]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[G-Speak]]></category>
		<category><![CDATA[gesture]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Minority Report]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[sci-fi]]></category>
		<category><![CDATA[Wii]]></category>

		<guid isPermaLink="false">http://www.englishvoodoo.net/?p=249</guid>
		<description><![CDATA[TweetFuelled by this week’s MSc “homework”, I have been engaged in quite a few conversations about innovations and near-future technology. What I found was that is becoming more and more commonplace to find technology in the real world that featured in science-fiction stories. What is scary, however, is how fast the predicitions in fiction are]]></description>
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		<slash:comments>0</slash:comments>
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