With the announcement of Apple’s new social network, Ping, this week I started to wonder why they chose that particular name. More >
Although pageviews, visits and unique visitors on a site may be instantly gratifying, the real treasure lies behind the numbers. More >
SEO is full of theory. Even though it is still a relatively new part of the digital marketeer’s arsenal there are plenty of frameworks and rules out there — however, how many of these actually work in the real world? More >
On Tuesday evening I had the pleasure of attending Malcolm Gladwell’s talk at the Lowry. Having just read Tipping Point and started What the Dog Saw I was keen to see how and what he would deliver in a live lecture. What he talked about was serendipity …
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