Mark

I'm a creative communicator, part-time MSc student and Sci-Fi modeller based in the UK. I've worked in print and digital for over 20 years and am currently Vice-President of Communications for the International Cooperative and Mutual Insurance Federation.

Homepage: http://www.twitter.com/Mark_McGee


Posts by Mark

headphones and record

Ning, Bing & Ping, what’s next?

Sep 3rd

Posted by Mark in Communications

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With the announce­ment of Apple’s new social net­work, Ping, this week I star­ted to won­der why they chose that par­tic­u­lar name. More >

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y=T

Analytics: Look behind the numbers

Sep 1st

Posted by Mark in Communications

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Although pageviews, vis­its and unique vis­it­ors on a site may be instantly grat­i­fy­ing, the real treas­ure lies behind the num­bers. More >

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the web is everywhere

Search Engine Optimisation: theory vs reality

Aug 1st

Posted by Mark in Communications

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SEO is full of the­ory. Even though it is still a rel­at­ively new part of the digital marketeer’s arsenal there are plenty of frame­works and rules out there — how­ever, how many of these actu­ally work in the real world? More >

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malcolm-gladwell

Serendipity Marketing?

May 13th

Posted by Mark in Communications

2 comments

On Tues­day even­ing I had the pleas­ure of attend­ing Mal­colm Glad­well’s talk at the Lowry. Hav­ing just read Tip­ping Point and star­ted What the Dog Saw I was keen to see how and what he would deliver in a live lec­ture. What he talked about was serendipity …

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